Not Your Momma’s Values™

Coaching to get you back to being the strongest, truest version of yourself 


Not Your Momma’s Values™ is a coaching program that helps you ditch the stories, expectations, and ‘shoulds’ keeping you rooted in unhappiness so you can break free from the box, reclaim your sense of self, and find fierce joy in living your fullest life - on your own terms.

Hey lady, I know you struggle with feelings of unhappiness in your roles as wife/lover, daughter, or employee on a dead-end career path.

You used to feel excited by your life and energized to explore new possibilities, but lately you’re wondering where the hell that feeling went (‘cause you’re not so crazy about the feelings that replaced it)! You know deep down that you need more in your life.

But you don’t know the next steps, and the fear and desire to DO SOMETHING are driving you crazy.

6BE1B34B-A9C0-410F-9640-CEC128DBFFA1.jpeg

You feel like you’ve lost an essential sense of yourself, along with your connection to something bigger. You want to ditch all the expectations heaped on you over the years from society and family, and get your clarity and sense of purpose back.

You want more for your life: Work and a lifestyle that fills you up, ignites your passion, pushes you to be better, excites you, makes you remember what a powerful babe you are - and aligns with your core values.

 

You know you want deeper connections,

to feel joy and excitement again around your life….

But what, and how (and WHEN, between all the shit you already have going on in your life)?

You’ve probably tried programs, online courses, retreats, travel and worked with flashy teachers with beautiful Instagram photos, BUT three days after you return to your everyday life, you find yourself exactly the same as before. Still disconnected, still unhappy, and still unclear about what you really want, what you need to change, and how to do it. 

Nobody seems to have the answers you need - you’ve asked your friends, your psychologist, your husband, the oracle cards, and yourself (more than once). You’re not sure if you need a life coach, a swift kick in the pants, or a long vacation.

Or all three.

Why’s it so damn hard?

Can we just say that there’s no easy fix? Because the work of changing ourselves and our lives requires digging deep. It means saying “no thank you” to everyone else’s expectations of what and who you should be - and dealing with their push back. Your community, your mom (ouch, big one), your partner, your work - they all want to have a say in who you are and your place in the world. But who do YOU want to be? 


You’ve also lost touch with what brings you joy, having shoved your feelings aside for so long to focus on putting others first. And let’s face it, you also feel guilty for wanting more in your life when you already have a lot to be thankful for. 

Let me tell you, that other shit you’ve tried hasn’t helped because:

  • It was surface-level - If real change were easy, everyone would do it. You have to be willing to get a little uncomfortable to find the profound realizations that lead to permanently breaking patterns.

  • It was short-lived without follow-up accountability, or a plan for how to integrate your ‘aha’ moments into your life. You need inspiration and real-life strategies for those epiphanies to take root and grow.

  • Once you return to your ‘real life’ you get sucked back into stuckness. Your partner gets tired of hearing about your personal growth, your kids are still screaming at you (you may have found enlightenment, but they haven’t!), you go back to work and your boss thrashes your freshly-made boundaries, you fall off the self-care routine you set - but mostly, it’s the drag of your old routine that pulls you down.

That’s where I differ.

Bringing change into your life and making it permanent isn’t about going away, being transformed, and coming back a new person - it’s never that simple. Creating real change that turns ‘aha’ moments into a better life requires taking your big, brave insights and making them into daily habits. And that requires support and accountability beyond the ‘aha’ fun.

 In Not Your Momma’s Values™ we’ll build rituals (just another term for habits) and accountability into the transformation process so you can bring more of what inspires you into your life. And keep it.

But you’re not out of the quicksand yet. To avoid getting sucked back into the stuckness, you need to have a plan for dealing with unexpected resistance, from the inside and outside. What happens when your loved ones realize this isn’t just another fad? What happens when you want to relax your routine and hit a plateau? It’s hard to sustain change!

That’s when we tap into the power of rituals, values, and artistic reminders that help us keep our actions aligned with our higher selves

Oh girl, I can’t wait for you to experience the power of this work and of building little rituals in your life to help you keep sane and focused on what you love. And trust me, they’re not all woo-woo (but if that’s what you’re craving, we can totally go there)!

That’s what Not Your Momma’s Values is all about.

Balance, feeling whole, actually f*cking doing something about it versus hiding away in the mold society created for you. And sticking with it (instead of getting stuck).

Hi there, I’m Erica, and I help women use their “aha” moments to create real, big, permanent, positive change so they can live their life with fierce joy and purpose.


If your live isn’t quite working for you, you’re not alone. For years, I searched for a magic wand that would make me feel that the life I’d worked so hard for, the one my parents were proud of, the one society encouraged, was right for me. I deeply wished for someone who could help me figure out what I wanted, really wanted, underneath it all, and to help me build out a plan to get to that alignment.

Turns out, that someone was me.

Even MY Momma’s Talking About It

“IT BROUGHT MANY THOUGHTS TO MIND AND THE REALIZATION THAT I COULD HAVE USED SOMETHING LIKE THIS IN MY EARLIER LIFE. I HAVE NOT ALWAYS BEEN ABLE TO SHAKE VALUES THAT MY MOTHER HELD, AND I KNOW THAT HELD ME BACK FROM VENTURING MORE INTO THE WORLD.”

- Betsy (aka my mom)

 

What Other People Are Saying

 

“It was a refreshing process that helped me come into closer relationship to myself as I am now. Erica provides the right amount of structure, flexibility and support to reset your values, create a new vision, and craft actionable steps forward. I’ve participated in and led values-based action-planning sessions hundreds of times. The heart, soul, artistry and clarity she provides as coach and facilitator is truly a gift. I recommend checking it out and creating a collective new set of values and vision for 2020”

— Cat C.

“I wasn't sure what to expect, but I loved that we jumped into exercises that made you really look internally and think about how you see yourself, and how you want to be seen  Erica provided a very safe place where we could really take the time to talk through things/issues and consider new and better ways to change our own mindset to something positive and oh so much more embracing. We created, on special blank cards, words and pictures that we felt represented our true desire and our powers that we uncovered during the program. I love them and keep them near my backdoor to remind me every day that the words on the cards are important to me and help me get to a positive mind space!”

— Nancy R

Introducing…

Not Your Momma’s Values

10-Week Coaching Program

Coaching to get you unstuck and back to being the strongest, truest version of yourself   

Not Your Momma’s Values™ is a 10 week program that provides focused and supportive coaching sessions to help you uncover your true core values, not those given to you, and take concrete steps toward manifesting those values in your life.

What does that look like?

  • Relationships where you’re fulfilled and happy, not just getting by.

  • Hobbies, travel and a lifestyle that reminds you that you are capable, smart, talented, and really cool.

  • Work that fills you up, ignites your passion, pushes you to be better, excites you, makes you remember what a powerful babe you are - and works around your core values. 

Set yourself on the course to dream big and take dedicated steps to bringing that dream to life!

  • Uncover your true values and find what caused you to wander off the path of your best life. 

  • Vision the heck out of your life and reconnect to your joy.

  • Find your sense of individual self again, so your decisions are aligned with who you really are (and not someone else’s version of you).

  • Use shadow work, ritual, creativity and magic to heal the wounds, remove the mindset barriers, and re-write the stories keeping you boxed in.

  • Set intentions and practice ritual work so you can take back control and ground yourself in your power.

  • Identify the first practical, real-world steps toward carving out space for what YOU value in your life so you can bring fierce joy back into your life.

  • Build an accountability plan so your changes stick.

In our 10 weeks together, you’ll get:

  • 10, one hour deep-dive sessions with me that are tailored to you (that’s one per week!)

  • Email and voice app support between sessions

  • JourneyCircles™ and MoonCircles™ cards for creative values mapping work

  • Workbooks, creative exercises, and ritual prompts to remind you to ‘tune in’ to you

Bonuses:

  • Witchy curated ritual oil to support your work in finding your inner joy - girl, it smells so yummy!

  • Hand-picked crystal and (made by me) altar disc to support your inner work.

  • My motivational Spotify Playlist - because Rocky had a soundtrack to his musical montage, and so should YOU!

Your investment: $2500

So what will we actually be doing you ask?

Each session will build on the last, and you will have the support, wisdom, and accountability to create deep change in your life. 

Week 1: Our work together starts with getting to know each other, then we’ll explore values and how they’re created, collected, and also carry energy (and no, they’re not all yours).

Week 2: We’ll delve into the “whys” of your world with values mapping exercises. We’ll also look at how you might use values to guide behaviors, creating a plan for the week that invites more joy in your life.

Week 3: This week we’ll dive deeper as we sift and sort through your values KonMari-style and ditch what doesn’t still bring you joy. 

Week 4: Travel deeper into your newly vocalized values by creatively exploring them through art (and no, you don’t have to be an artist). We’ll explore the feelings that are evoked when you give your values life and you’ll create visual prompts of your values (clients love this part).

Week 5: Visioning and creating for the future, yes! We’ll walk through a visioning exercise that amplifies the feelings of your values and how you want to bring more joy and passion to your life. 

Week 6: We’ll review your visioning work and create actionable steps for you to live out your values. This is all about harnessing the joy and momentum of your work and creating the life you’ve always wanted to live (not what someone else wanted).

Week 7: Every good plan deserves support and energy to bring it to life. We’ll spend this week checking in on your action plan, and fine tuning your vision so that you have the supportive attention needed to bring about change. 

Week 8: Life happens, right? So you need some tools in your back pocket for dealing with obstacles - external and external. We’ll play with some creative ways to check in with your values to make sure you’re living aligned AF.

Week 9: Focus, focus, focus. We’ll spend the week making sure you’re focusing on what brings you joy and puts you first in your life again. Remember, this is a process and I’m here to support you, cheer you on, and help you build a repeatable and reliable plan for getting what you want!

Week 10: We’ll dedicate this time to adjusting any daily rituals needed to support your continued focus on living out your values. And of course celebrate. Because you’ve done some hard work, most likely explored some tough feelings, and that is a cause for ceremony and celebration.

 

Want a taster of the program and what it’s like to work with me? Watch my free 15-min(is) training that’s all value, no fluff, and no sales pitch!

I don’t ask for your email. I want to give you value right now and a chance to see me as a person.

You’ll have the opportunity at the end to book a free Joy Infusion call with me as well!

FAQs

 

I can’t pay the full amount all at once - can I break it down into payments? 

I got you - I’ve got a payment plan option. Just reach out and I’ll get you set up.

I’ve tried everything. How do I know this is going to work for me?

If you have tried everything, that tells me that you’re more ready than ever. It also tells me that those other things have not really gotten down to the root of why you feel stuck, which is the focus of my work. Many other programs ONLY focus on “clarity” and “confidence” -- but clarity of purpose without strategy won’t change your life. If you’re stuck more in ‘figuring it all out’, and haven’t even considered the “how to” aspect yet, then I am your girl. I have been there, and I have helped lots of other women who are exactly where you are. 

Is this all just a bunch of “woo”?

If you’ve gotten this far, then you probably know by now that I’m unapologetically into “woo”. In fact, trusting my gut/intuition and creating a ritual filled life got me outta some pretty stuck places. But don’t worry, I also hold a Bachelors degree in Sociology and a Masters degree in Organizational Systems, Leadership, & Organizational Development, which gives me a healthy background in Applied Behavioral Science. It also doesn’t hurt that the Project Manager part of my brain is extremely “actionable”. Just call me the Project Manager for your spiritual growth!. 

I’m SO busy. Will I even have time to do this?

Let me ask you this — do you have time to keep wasting time NOT figuring this out? How old are you? How long have you been stuck in your current role? (#sorrynotsorry). There is no good time to take the chance and dive in — you have to decide that you want it badly enough, and then GO for it. It’s always going to be scary. And I know you are tired of waiting for the perfect time. The fact that you are here tells me you are ready (even if it’s scary!)

“I get nervous speaking to leadership where I work, and after Erica and I talked, she walked me through a wonderful ritual I could use to calm myself (without anyone knowing it). It was as simple as sitting in my seat, but then taking the time to ground myself to that chair and feel my feet planted into the ground, the stable ground. It could have been Erica's lovely, soulful voice, but it really helped. I felt very different, more confident, after I used the ritual at the very next presentation I gave! It’s the simple rituals she offers that unexpectedly have a powerful impact.”

— Nancy R.

Connect with me on Facebook for more free resources and videos on how to live more aligned